The Challenge

Wolverhampton Wanderers Football Club, commonly known as Wolves, is a Premier League football club. They approached GSD to create a bespoke web application to promote the launch of their new home kit.

The Solution

A ‘pass the parcel’ concept. A game/competition that users could register to play and then share results via social media platforms.

The Result

Fun easy to use application which had a great reaction. It bought together players and fans, resulting in on average 35,000 unique plays and 6,000 registrations daily.

Thanks to GSD® we had over 6,000 plays in the first 24 hours with our new kit launch app. So very pleased!

Laura Gabbidon, Marketing Manager