The Challenge

Volvo Cars is a Swedish multinational manufacturer of luxury vehicles headquartered in Torslanda, Gothenburg. GSD® were involved in creating a campaign for the new XC90.

The Solution

The objectives were to create fresh and powerful advertising and promotional material. Careful treatment to remain cohesive with the existing brand on a global and national level. GSD® designed innovative advertising using aspirational imagery to promote its new XC90. The launch of the XC90 needed to be promoted for Volvo showrooms, test drives and to register interest in their vehicles.

The Result

The much awaited Volvo XC90 was launched and promoted to much acclaim. The UK dealership sales team recorded notable increases in sales following the launch of the new campaign.

“GSD® always bring a fresh approach to communicating the quality of our cars, generating interest with different audience groups using a coherent Volvo identity. All elements of the XC90 campaign across all types of media were executed professionally.”

Amy Fowler, Marketing Manager