The Challenge

Montres Tudor SA, or simply TUDOR is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex. GSD® explored online platforms for their official retailers, including CH Moody & Son, to enhance engagement with their new and existing TUDOR customers. Collaboration includes digital marketing and the intended roll-out of the retailer email programme.

The Solution

To work in tandem with the website of fine jewellers, in generating campaign subscribers through strategically placed calls to action.
To create email campaigns that will target these subscribers as a direct and effective channel for communication with existing and potential customers.

The Result

Mobile responsive email and web marketing. Visitor statistics for fine jewellers have gone up significantly with a strong conversion rate online.