The Challenge

Tesco PLC is a British multinational groceries and general merchandise retailer in the UK. It is the third-largest retailer in the world. GSD® won a pitch to create milk packaging for Tesco.

The Solution

Minimal rural 'local choice' theme design. The approach took a fresh look at the milk market to create brand differentiation in what is a tough and competitive marketplace for this everyday essential.

The Result

An increase of 5% in milk sales for this product through Tesco’s diverse partner channels.

“Marketing a generic product such as milk is not without its challenges. GSD® stepped up the plate with bags of creativity from the moment we engaged them.”

Rhys Roberts, Marketing Officer