The Challenge

GSD were invited by Princess Yachts, a British luxury motor yacht manufacturer to redesign ‘My Princess’, their annual magazine.

The Solution

Beautiful luxury magazine design, coupled with engaging content, which appealed to their existing customers and yacht enthusiasts alike.

Advising on the most effective layout and order for each feature, our team of designers worked closely with Princess Yachts to produce a design that feels and reads like a lifestyle publication.

The Result

Helped drive reader engagement and promote the brand. Mailed out to existing clients and used at national and international events. The magazine helped to drive revenue streams and had positive feedback.

“After hearing great things about GSD® and their design concepts and attention to detail, we were not disappointed with the quality of our My Princess magazine, issued to our customers and prospects in the UK and worldwide. From initial concepts through to the final piece, working with GSD® was stress-free and great fun – the new My Princess magazine looks creative and feels professional, with great customer feedback already received.”
Jennie Reay, Marketing Executive