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The Challenge

Fiat Chrysler Automobiles NV, the leading Italian American multinational corporation, is one of the largest and most celebrated automobile manufacturers in the world. Since 2018 GSD® have designed, developed and hosted websites for each of the four distinctive Fiat Chrysler brands: Fiat, Abarth, Alpha Romeo & Jeep.

The Solution

Key features include:
- Being powered by Auto Trader’s latest search Interface.
- Providing users, a portal to search entire stock base of Fiat Chrysler retailers.
- Promote FCA’s “Found approved and used car” programme under each of the 4 brands.

The Result

Positive commercial results online worldwide. Enabling franchised retailers to deliver a complete brand experience and drive engaged used car buyers to their digital forecourts.

Graham and the team at GSD® have recently launched completely refreshed and updated versions of our UVL websites, worldwide, enabling our franchised retailers to deliver a complete brand experience and drive engaged used car buyers to their digital forecourts. These were delivered within budget and the experience, knowledge and support delivered by the team during the development and launch phase was second to none.

Ian Thomas, Fiat Chrysler Automobiles UK