The Challenge

The Duke of Edinburgh’s International Award is a non-formal education and learning framework operating in more than 130 countries and territories around the world, through which young people’s achievements outside of academia are recognised and celebrated. Graham Shapiro Design was proud to be asked to produce new brand guidelines, design for print and website worldwide.

The Solution

Clear and current visual communication which was easy to use, effective and accurate worldwide, to National Award Operators, partners and staff, educating them to understand how to use the brand identity, brand positioning and communications style. The website is global digital portal of user friendly communication for everyone associated with the Award.

The Result

Graham Shapiro Design are now honoured to be a Partner of The Duke of Edinburgh’s International Award. The Charity believes that they have been able to strengthen their brand identity reach even more to young people across the world by the work we have done over the last few years.

We value the work that Graham and his team undertake because above all, they go to the trouble to understand the values and ethic that drive our work. They understand our vision and know that our objective is simple: to provide quality non-formal education and learning to all the young people who take up The Duke of Edinburgh International Award so that they gain the necessary skills needed for the world of today. With the help of GSD, we have been able to strengthen our brand identity so that we can reach even more young people across the world.

Marianna Davis, Acting Head of Brand and Communications