The Challenge

A directing marketing mailer to promote the iPhone 12 in Apple UK showrooms.

The Solution

The Interloopmailer invention offered the perfect solution to communicate key iPhone 12 product messages.

The Result

Positive feedback, particularly in showrooms. Apple customers expressed how memorable and addictive they found the mailer.

“The Interloopmailer® is an interesting piece. Key messages could be nicely revealed through it. We’re definitely keeping it on the file for projects in the future it might be perfect for.”

Harper, Apple Design Team