Graham Shapiro Design working alongside Rolex

For several years Graham Shapiro Design are proud to have been working alongside Rolex on digital strategy for their UK retailers.

Collaboration includes digital marketing and the intended roll-out of the retailer digital programme through the official Rolex retail network in the UK and Ireland.

Aims and objectives:

– Improving Official Rolex Retailers visibility in search engines.

– Generating more qualified leads in-store for the Official Rolex Retailers network.

– Enhancing the overall customer experience of the Rolex brand on-line.

Rolex is a Swiss luxury watchmaker. Founded by Hans Wilsdorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.

Forbes ranked Rolex 64th on its 2016 list of the world’s most powerful global brands. Rolex is the largest single luxury watch brand, producing about 2,000 watches per day.

Related articles

15 Years In: GSD Recertifies to ISO 14001

For the 15th year running, Graham Shapiro Design (GSD) has recertified to ISO 14001 - the international standard for environmental management.

Everyone’s using AI. Almost nobody’s setting the ground rules.

Ask five people at your company which AI tool they use, and you might get five different answers. That's not a small thing. AI has quietly become business infrastructure, and it deserves the same ground rules as anything else the business relies on daily.

Why the world’s most digital brands still send things in the post

In luxury and automotive, physical communication is doing something digital can't. A look at why the printed piece survives, and what separates the work that earns its cost from the work that just spends it.

AI at GSD®

GSD® now offers AI as a service: brand, content and product work built on AI, with human creative direction and sign-off on everything that ships.